Click play above. Prototype re-created in Adobe XD.
Arizona Jeans
Campaign
Launch campaign for the newly re-branded Arizona Jeans exclusively at JCPenney.
Created a tablet image gallery app, email & web banner ads to have a strong online presence. Keeping everything on white including the shirts on the models allowed the jeans to really take focus without distractions.
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Fullscreen iPad ad experience
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Brand awareness e-mail
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Online banner advertisements
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Role
Designer
Crew
Michael Lamb, Melinda Eggert
c. 2012
